Major
Serious Discussion on Recruitment Rewards
One thing (the most important thing) I am having a hard time about is the whole recruitment incentive situation.
Forget the tracking and the abusing, thats not the issue. The question is what can we do to get the most recruits out of the current membership.
What are your ideas?
(remembering that we have an entire game of people not just those who visit the forums)(just and FYI, im putting together a lengthy gameplan to share with all which includes all the marketing stuff and what not.)
Major
Let me give you an example of how important this is with using very realistic numbers.
ONE PERSON recruits 10 people in other games or RL. Those TEN recruit TEN more. that is 100 members. If those people recruit TEN more that is 1000 members. If those people recruit TEN members that is 10K members. If those people recruit 10 more each that is 100K.
Also we need some sort of "invite" add on for the game. Were you can plug in a list of your emails and send out invites with your recruitment URL.
Here is a strat for a nation that would like to be number one for like ever. Call the nation [recruit] or what ever. One of the rules of the nation is that if you want to be a member you have to get one person to join. Quickly your nation of then becomes twenty, and your nation of twenty 10old and 10 new members become 30, then each new member continues and your nation grows by 10 every cycle. You could have 100 members in no time with some effort of course.
Then what I would do each set is to take five or ten members and break off to make a new nation wth the same rules, and take 5-10 memebers and inject them into the current community. The one who pulls off this trick would be the most powerful player in all of WOW. (in theory)
Last edited by MAGGIO; 11-28-2008 at 17:57.
Major
the problem isn't so much recruiting players its getting them to stay. out of all the real-life friends ive recruited for this game, very few have taken an active enough interest in the game
Originally Posted by Cemetary
Major
oh taht is definately a factor dont get me wrong, and i wont deny that.
It is our job some what as community leaders to try to get them to stay, but we cant get them all to stay. I am a strong believer in numbers, and statistics. Im not ignoring the dev team, or the dev of the game as a factor, but my main job is the get sign ups as a primary.
2 people join, one quits = 1 new member.
10x10x10x = 1000
70% quit after two or three sets that still is a +300 member situation. more than double what we have now.
Ill explain all of my theories in an upcoming post.
This post however is about recruiting, and how we can get more people to recruit and what incentives they have to recruit.
The absolute chepest most effective way to get more members is to recruit. That is how all other games get new members the fastest. Sure advertising is part of the situation, but not by far the primary means of other games getting new members. word of mouth by far is the most effective proven marketing tool. I have to assume we are not doing enough of that since we dont have that many members or sign ups. We are still pretty new as NW goes, so we have to get the ball rolling on recruitment incentives NOW.
Does anyone have any viable ideas on this?
Last edited by MAGGIO; 11-28-2008 at 21:34.
Command Sergeant
Major
OK free Ipods for what. How many recruits get you a free Ipod. I guess that is a question I should answer.
Lets pull a number out of the air that is not far from logistical. Lets say each member is worth $5.00 to the community. (it could be much less, or the shear effort of doing so by several people it could be worth more) (meaning if 20 people are trying to get 20 recruits than that is a possible 400 new recruits so to one winner it may be worth $5.00 per new member)
So 20 new members is worth 1 IPOD. ($100.00 value)
How about your choice of 1 of 3 of the latest upcoming games on your choice of console? I know alot of you like play console games.
IM sure MR. P is against actually giving you money and the only way would be via Paypal which not all have, but buying a prize and having it mailed to you may not be out of the question.
Major
our <3 for this game should be incentive enough. no need for $$!
Major
its not enough obviously. or should I say....Is it really enough?
or should I say. It maybe enough for you to play, but is it enough for the guy sitting next to you at school or work?
especially speaking on your previous statement. You may find people joining just to get other people to join, and then quit. In the end at least those who quit got other people involved before they gave up.
Command Sergeant
An idea I got from another site seems to work. When someone buys a premium account they are given the option to purchase a 1 month Half Price premium account for a friend as a gift.
Major
ewww I like that.
I also like that on myspace and facebook and other crap you can use your contact list to invite people.
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